Production Management: CompuCredit
Situation:
CompuCredit, the largest and fastest growing sub-prime credit card issuer in the United States, needed an experienced direct mail specialist to manage their complex direct mail campaigns. These extensive programs involved matrices with up to 75 cells (creative, pricing, risk, etc.) and up to five million packages monthly
(50 million annually).
Solution:
Creative Solutions International’s extensive experience in the credit card marketing industry enabled us to effectively and efficiently manage each stage of these complex campaigns, including list coordination, print production and lettershop.
Result:
The complex programs were consistently delivered on time and on budget while adhering to strict quality standards. Several strategic procurement recommendations were implemented, resulting in over $250,000 in net savings. Creative Solutions also developed extensive testing recommendations to continually increase response and reduce costs.
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